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Creating Magic

10 Common Sense Leadership Strategies from a Life at Disney

by Lee Cockerell
Magis Rating: ****
Available at Barnes & Noble for $19.96

Not just another leadership book. It encompasses the short talk on how people wish to be treated and valued. Lee Cockerell, the man who ran Walt Disney World Resort operations for over a decade, shares a common sense approach to Leadership.

Lee also shares insights developed along his journey from a poor farm kid in Oklahoma to the top of an incredible organization. This is a must read.

“It’s not the magic that makes it work; it’s the way we work that makes it magic.”

The secret for creating “magic” in our careers, our organizations, and our lives is simple: outstanding leadership—the kind that inspires employees, delights customers, and achieves extraordinary business results.

Make your people your brand.
Burn the free fuel: appreciation, recognition, and encouragement.
Give people a purpose, not just a job.