Wikinomics
Wikinomics: How Mass Collaboration Changes Everything
by Don Tapscott & Anthony D. Williams
Magis Rating: ***
Available at Barnes & Noble for $18.68
Smart firms can harness collective capability and genius to spur innovation, growth, and success. A brilliant guide to one of the most profound changes of our time, Wikinomics challenges our most deeply rooted assumptions about business and will prove indispensable to anyone who wants to understand competitiveness in the twenty-first century.