In Search of Excellence
In Search of Excellence: Lessons from Americas Best Run Companies
by Thomas J. Peters and Robert H. Waterman, Jr.
Magis Rating: ***
Available at Amazon for $11.63
Good lessons from some of America’s best run companies. Published in 2004, “the basics” are even more relevant today. We are moving away from blocking and tackling and relationships in favor of shortcuts to profit. For instance, MacDonalds made its fortune on world wide consistency. Companies try to emulate without factoring the key ingredient. They had the winning formula before they made it consistent world wide. Consistency is over rated, if it doesn’t connect with the marketplace.