Blue Ocean Strategy
Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
by W. Chan Kim and Renée Mauborgne
Magis Rating: ****
Available at Amazon for $19.77
Don’t compete with rivals. Make them irrelevant. As we search for sustainable, profitable growth, sometimes we overlook the opportunities to separate ourselves. Example: Southwest Airlines focused on Hubs, Friendly Service, and Speed. (only 3 of the 8 primary measuring sticks for most major airlines). Don’t miss page 150 – The Four Organizational Hurdles to Strategy Execution. Dell Computers, The Movie Industry, and other examples of reconizing opportunity and siezing an ocean of opportunity. “There are no permanetly excellent industries, and there are no permanently excellent companies.”